EMBRACING AI IN YOUR BUSINESS

AI seems to be everywhere these days. It can be hard to know what’s real, what’s not, and what it means practically for the future of the travel industry.

This webinar:

• Cuts through the hype to give you a clear, practical understanding of AI and how to use it to benefit your business to plan, write, analyse or save time across your operations.

• Provides tips for getting better results.

• Introduces the tools and how to get the most out of them.

• Jumps into misconceptions, pitfalls and some common concerns about how it is used today, and how it might be used in future.

Whether you’re just getting started, or looking to refine your approach, this session will give you the foundation to make smart decisions in using AI in your business.

---

EDMUND MORRIS

Edmund is a former speechwriter turned data storyteller and founder of Equator, an AI startup, that empowers tour operators and travel advisors with data-driven insights on their trips and itineraries.

---

---

TOP TAKEAWAYS

The only MUST DO of using AI: PAY FOR IT!

• AI CANNOT PROCESS INFORMATION, REASON OR THINK

  AI is essentially a very clever form of autocomplete built on complex pattern recognition. It predicts the most likely next word based on everything it's read on the web, and the
  context you’ve given it (the prompt).

• WHAT IT IS GOOD AT

  Brilliant at language pattern-recognition, summarisation and generating plausible text.
  Fairly good for preliminary research, explaining complex ideas, using analogies, walking you through things, and generally answering life’s day-to-day questions.

• WHAT IT IS NOT SO GOOD AT

  Telling you it is wrong. It doesn’t have opinions. It can’t verify truth.

• PICK A LAB

  There are many options, but through Edmunds experience, these are the 3 most useful LABs for the Travel Industry, each with their own unique benefits and are reviewed through the seminar:

  CLAUDE
  OPEN AI (Chat GPT)
  GEMINI

• HOW TO WRITE A GOOD PROMPT

  Tips and tricks on how to write a good prompt including:
  - Ask the AI to act as the professional prompt writer and deliver the best prompt for you to use
  - Always open a fresh tab when asking a new question that is unrelated to a previous question - keeps it clean. 

• HOW AI CAN HELP IN A TRAVEL BUSINESS DAY-TO-DAY WORKING

  Each topic below has a working example (watch video recording):
  - Itineraries
  - Marketing Content
  - Supplier Research 

---

← RETURN TO PAST EVENTS