FOUNDED BY GEORGINA COKE IN 2021, THE INSIDER COLLECTIVE IS A PRIVATE MEMBERS CLUB CREATED FOR SMART-MINDED, BOUNDARY-PUSHING TRAVEL DESIGNERS SEEKING TO COLLABORATE, INNOVATE AND INSPIRE
GEORGINA COKE
Georgina’s comprehensive and nuanced understanding of the travel supply chain stems from a career on both sides of the fence, working for a London-based boutique travel consultancy and an Australian DMC, before founding her own representation company, By Georgie, in 2015. Today, By Georgie proudly represents some of the world’s most inspiring travel companies and George has built a proud reputation as ‘The DMC lady’.
Drawing on nearly two decades of experience and a passion for ‘connecting the best in travel’, George wanted to create a unique space to bring together the very best travel professionals in her network. A creative, interactive, members club designed to open doors, facilitate growth and build relationships. And so, The Insider Collective was born.
“My passion lies in championing trusted, talented people in travel & over time, I have uncovered some of the best in the industry. These are my travel Insiders. This is The Insider Collective”
BY GEORGIE
Highly regarded for our specialist knowledge of the destinations we represent – and our creative approach to networking and events – By Georgie represents a collection of owner-operated, purpose-driven DMCs with a focus on conscious travel.
The DMCs we represent offer a view of their countries that reaches beyond the typical tourist destinations. Architects of enriching experiences that resonate on a deeper emotional level. From the Americas to Australia, across Asia and the Orient, our clients redefine sustainable, luxury travel and we are proud to represent them.
“I wanted to be a part of The Insider Collective because there really is nothing else like it. The Insider Collective provides a platform to build better relationships with incredible businesses within the travel industry whilst learning how to develop creatively as a small owner-operated company.”
– Katie Terrington, Katie Terrington Private Travel